I’m Sarah—mom, entrepreneur, established creative, dreamer, and a firm believer that real magic happens when you decide to believe in it. Modern Potions began in my favorite place: the shower. “Shower therapy” is my ritual—steam rising, music on, and a scrub that leaves me clean, polished, hydrated, and feeling just a little bit glam.

My ten-year-old, Maddie, is my tiny alchemist. She loves to mix “potions” (and the occasional glorious mess), which has always reminded me that beauty should be playful, but safe. I kept flipping over bottles of bath products and cringing at the ingredient lists. So, I set out to brew something better: clean, high-performing formulas that are pure, potent, and Mother Nature approved.

Modern Potions was born from simple, pure ingredients: no fillers, no dyes, no chemicals you can’t pronounce. Just gentle grit for a luminous polish, skin-loving oils for lasting hydration, and scents that feel like a little ritual in a jar. Every scrub is hand-crafted in small batches, designed to be mixed, matched, and personalized, because beauty should feel like your magic.

Think of us as a luxury goth for your self-care altar: sleek, moody, and made with intention. A little black magic for your skin, brewed with love in New York.

We’re excited and honored to craft these modern elixirs just for you.

xoxo,
Sarah & Maddie, Modern Potions